Tuesday, November 13, 2012

PROCESS INNOVATION

Malcolm Gladwell calls that threshold moment where an innovation boils over to mainstream The Tipping Point and he wrote a national bestselling book on the topic several years ago. Process innovation is the implementation of a new or significantly improved production or delivery method. Examples of famous process innovations are factory to consumer delivery of custom-built computers by Dell and the use of barcodes, scanners and the Internet to allow customers to track parcels in real time as they are being transported.

There are some fascinating things being introduced into the MBA admissions process that might potentially fit in the process innovation category. For example, Duke’s Fuqua School of Business has a required “25 Random Things” list that is supposed to be a numbered, top 25 inventory of an applicant’s passions, personality, quirks, hopes and fears. Admissions uses this additional “tool” to differentiate among applicants.

Wharton, because its MBA program involves multiple team interactions throughout the two years of coursework, has just recently introduced a “team interaction” exercise as part of the admissions process. The most promising Wharton applicants are invited to participate in a discussion with 5-6 other applicants who then work as a team to brainstorm a solution to a real-world business scenario. This interaction is viewed and assessed by trained facilitators from Wharton’s admissions office and becomes a part of the applicant’s admissions file – another process innovation tool to differentiate applicants.

The University of Chicago’s Booth School of Business, UCLA’s Anderson School of Management, and NYU’s Stern School of Business accept PowerPoints, multimedia, and art in an attempt to differentiate potential applicants.

What’s process innovation at UHD? To apply to our MBA program, all you need are three years of work experience after completion of your undergraduate degree, your GMAT score, and two professional references.

We think it doesn’t get any easier than that……

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